Exhibition “When life is an Euphoria”
SÃO PAULO – PERNAMBUCO
Works by artist Joana Lira
Affection and territoriality are the guiding thread of the exhibition “When Life is a Euphoria”, by the graphic artist Joana Lira, from Pernambuco, Brazil. The artist, who has been the creator of the urban intervention and visual identity project for the Carnival of Recife over the last ten years, presents the universe of this party through works that mix the contemporary appropriation of this great popular festival and the folk culture that is present in Pernambuco´s cultural imagery.
The work consisted in the conceptual development of the expographic project, definition of the content, visitation route, supports, parallel actions, art interventions, educational and other elements to shape the exhibition, which is idealized to take place in São Paulo, Recife and Rio de Janeiro.
The exhibition takes the viewer to trace a path through the artist’s universe, her influences and the magic of Recife’s carnival through the culture and popular manifestations of Pernambuco. It also shows the historical relationship that most people from Pernambuco have with this traditional event.
The concept of the route started from the conception of rooms and moments in which the characters themselves tell the stories and guide the visitor.
At the entrance of the building or on the way to the exhibition, a 5-meter-high artwork welcomes you. Right at the beginning of the exhibition, another work interacts with the entrance space. In the passage corridor, a room that serves as a filter to “annul” the external world and introduce the visitor to the exhibition´s world, the works by Caboclos de Lança and Caboclinhos (popular characters of Brazil´s folk culture) make the transition to the journey. The presentation room, prepares the visitor for an understanding of the content, presenting the life and work of the artist, the city of Recife, Carnival, and its cultural manifestations, among other themes.
The white room, or expression room, is a space for contemplating the main works of Joana Lira. In Manifestação (Manifestation), through images and sounds, the visitor is encouraged to feel the euphoria of carnival to arrive in Transcendência (Transcendence), where he becomes part of the party, with the art works arranged as if they were carnival blocks. Finally, in Afeto (Afection), the visitor, now also a participant, leaves his message through a message, filmed and transmitted in a “videowall”.