Bakery in Perdizes
SÃO PAULO – SP
Nature as a premise for architecture in the city
A bakery in Perdizes, a neighborhood in the center of the city of São Paulo, brought an opportunity to develop a project that integrates gardens and exterior spaces with architecture.
The starting point was the visual relationship with the surrounding and the tree that serves as landmark on the site. Modules were developed from these elements, which through volumetric variations create terraces and elevated gardens, visually connecting the different levels and creating a seamless relationship between public space and the built environment. The building represents an important element of visual appeal and invites the public.
The models of the project are a conceptual reinterpretation of the commercial galleries in the central zones of European cities in the 19th century. The galleries connected the public space with salons, cafeterias and shops, offering comfortable, sheltered and diverse spaces to the public.
The proposed modulation created the special dimension of the galleries and the conditions to enable distinct methods to display products, offer services and connect with the public. This way the building becomes more fluid, illuminated, attractive and efficient in its purpose of immersing the visitor in the world of the bakery and associated products.
The fragmented and spatially distributed models create patio and terrace areas, that give variation to the volumetry and connect the interior and exterior environments. In this way, the green extends across the buildings on all levels and integrates the architecture with the natural elements on site.
The proposed materiality is based on soft elements and colors that are in contrast to the interior color palette and the vegetation. The idea is to portray a simultaneously sophisticated comfortable environment, which encourages customers to stay through a chromatic and spatial experience.