Usina de Arte Hospitality Masterplan


Integrating nature, art and history into accommodation experiences

The mission to resignify a history marked by agricultural exploitation now materializes in the fusion of education, culture, environmental resilience, and entrepreneurship. The Usina de Arte, spread across approximately 40 hectares, showcases works by national and international artists, harmonizing art, nature, and historical architecture.

At the border between Pernambuco and Alagoas, a disruptive project emerges in the hospitality and cultural tourism scene. The territory of the Usina de Arte, linked to history since 1929, redefines itself as an Artistic-Botanical Park since 2015.

legend: 1) “Diva” – Juliana Notari; 2) “Conversadeiras” – Claudia Jaguaribe; 3) “Tinha que acontecer” (cabeça de bandeirante) – Flávio Cerqueira; 4) “Paisagem” – Regina Silveira; 5 e 6) Usina. Photos: Usina de Arte Collection

However, the growing cultural attractiveness revealed a gap in accommodation offerings, limiting visitor experiences. Thus, our office undertook a Masterplan centered on creating a unique experience, merging the proposal of hospitality inseparable from the place with the concept of “site-specific” architecture.

The future vision is threefold:

  • Nature in Regeneration: Environmental recovery projects are integrated with hospitality, restoring areas degraded by the former monoculture of sugarcane.

  • Historical Memory: Artworks dialogue with historic buildings, intertwining the contemporary with the past, providing guests with a unique immersion.

  • Continuously Updated Artworks: A dynamic and expanding collection perpetuates the artistic experience, keeping the Usina de Arte as a constantly renewed destination.

The hotel operation unfolds in two innovative modalities:

  • Resignified Historical Residences: Artistic interventions and renovations transform the old residences in the Usina area into rental homes, providing an immersive lodging experience integrated with local history and culture.

  • Nature-Integrated Cabins: New buildings, mimicking the landscape, offer modern and sustainable accommodations, using local materials and techniques adapted to the context, minimizing environmental impact.

In addition to these, the proposals also include the creation of common areas associated with the hotel operation, implemented to integrate all buildings (existing and proposed). Among them are spaces for coffee, spa, and bathing tanks, decks and naturalized pools, rustic trails for interaction with water bodies, integrated decks and viewpoints overlooking the lake, and a restaurant and shop transitioning from private spaces to the Garden.

Economic viability was carefully modeled, integrating revenues from the museum, attractions, and hospitality. Strategies were outlined to attract regional, national, and international tourists, highlighting the Usina de Arte’s differential in the market.

Thus, the Masterplan embraces the region’s uniqueness, establishing a new paradigm at the intersection of art, nature, and hospitality, solidifying the Usina de Arte as a unique tourist destination in the Brazilian Northeast.