Public markets were consolidated as fundamental areas in the formation of urban identities and for the development of local commerce. Meeting and conviviality points play a strategic role as a tourist attraction. As well as acting as a warehouse and facilitator of supply chains. The surroundings of the public markets are usually full of good gastronomic options. They provide pleasant urban experiences to their visitors and create value to local culture. Natureza Urbana has some projects aimed at revitalizing and exploring the potential of these buildings and their uses, such as the Municipal Market in Porto Alegre and also in Cotia, in Grande São Paulo.
In Porto Alegre, the place has more than one hundred stores in various fields of activity. A third part of the stores is unoccupied, and this highlights the need for a new operating model to return to being the stage for cultural events, religious festivities, temporary fairs and events. Enhancing their tourism potential and creating job opportunities. Merchants will be able to count on decreasing rent values, in order to keep those who are already there and bring in new operators.
The Municipal Market of Cotia, on the other hand, is located in an area of intense movement and several opportunities. The project was coordinated by one of the partners at Natureza Urbana and the work was developed by Natureza Urbana´s team, hired by IDOM. An analysis of the territorial dynamics where the market is positioned, was planned and carried out at four different scales. From the macro scale of the metropolis to the scale of the market building. There were issues addressed related to the place, the demographic profile and economic aspects of the place deployment, mobility, and applicable laws.
Image: diagram for the pre-feasibility study of the Porto Alegre Municipal Market